For lawyers
One new client pays for the whole year.
Start free. Upgrade for a profile that converts, a do-follow backlink that lifts your own SEO, and sponsored placement at the top of the searches your clients are already making.
Basic
Get found with a simple listing.
- Listed in province, city & practice-area pages
- Office phone, email, fax & address
- Firm logo & social media links
- Languages spoken by you & your firm
- Website link (nofollow)
- Embeddable website badge
- Up to 2 practice areas
- 280-character summary
- Monthly performance summary by email
Professional
A complete profile that converts visitors into clients.
$590 billed annually · CAD + tax
- Headshot & cover photo
- 5,000-character bio
- Up to 8 practice areas
- Do-follow website backlink (real SEO value)
- Education, awards, certifications & memberships
- Fees, free consultation & office hours
- Client inquiry form — leads to your inbox
- Analytics dashboard: views, calls, clicks
- Detailed monthly performance report
- Verified badge after Law Society check
- No competitor ads on your profile
Premium
Sponsored placement where clients are searching.
$1,490 billed annually · CAD + tax
- Everything in Professional
- Sponsored top-3 placement in your city searches
- Sponsored on your practice-area city pages
- Priority ranking above standard listings
- Photo gallery (up to 12) & intro video
- FAQ section with rich-result structured data
- Client review showcase
- Up to 3 office locations
- Up to 15 practice areas
- Sponsored-placement impressions in your report
Elite
Province-wide dominance for growth-focused firms.
$3,490 billed annually · CAD + tax
- Everything in Premium
- 15,000-character long-form bio
- Advanced monthly report with market benchmarks
- Sponsored on province-wide pages
- Featured on the homepage
- Double-weighted sponsored rotation
- Unlimited practice areas & 10 offices
- Gallery up to 30 images
- Featured article in our legal guides
- Dedicated account manager
No setup fees · No per-lead charges · Cancel anytime
Listing a whole firm?One plan for every lawyer, priced per seat — save 15% at 5 seats and 25% at 15+.Firm plansSponsored placement
Be the first name they see.
Sponsored lawyers appear in a highlighted section above standard results — on the exact city, practice-area and province pages that rank in Google for searches like “family lawyer Calgary”.
- Where it showsPremium: your city + every practice area in your city. Elite: adds every page in your province and the homepage.
- Fair rotationUp to 3 sponsors per page, rotated hourly. Elite carries double weight.
- MeasuredTrack impressions, profile views, calls, website clicks and inquiries in your dashboard.
Sponsored listings
You
Your Firm LLP · ★ 4.9
A. Competitor
Other Law · ★ 4.9
Do-follow backlink
A contextual link from a topical legal page in your city — a signal Google uses to rank your own website.
Rich results ready
Every profile ships LegalService, Person, Review and FAQ structured data, plus breadcrumbs.
Pages built to rank
Thousands of fast, static city × practice-area pages, internally linked and in our sitemap.
Compare every feature
| Features | Basic | Professional | Premium | Elite |
|---|---|---|---|---|
| Profile | ||||
| Directory listing (province, city, practice area) | ||||
| Practice areas | 2 | 8 | 15 | Unlimited |
| Bio length | 280 chars | 5,000 chars | 5,000 chars | 15,000 chars |
| Headshot & cover photo | ||||
| Languages spoken (you & your firm) | ||||
| Awards, certifications & memberships | ||||
| Fees, consultation & office hours | ||||
| Photo gallery | 12 photos | 30 photos | ||
| Intro video | ||||
| FAQ section (structured data) | ||||
| Office locations | 1 | 1 | 3 | 10 |
| Leads & SEO | ||||
| Website link | Nofollow | Do-follow | Do-follow | Do-follow |
| Embeddable website badge | ||||
| Office phone, email & fax | ||||
| Firm logo & social links | ||||
| Client inquiry form | ||||
| Rich Attorney schema (Google) | Basic | Full | Full | Full |
| No competitor ads on your profile | ||||
| Verified badge | ||||
| Visibility | ||||
| Priority ranking | ||||
| Sponsored placement — city & practice pages | ||||
| Sponsored placement — province-wide | ||||
| Homepage feature | ||||
| Rotation weight | — | — | 1× | 2× |
| Insights & support | ||||
| Analytics dashboard | ||||
| Monthly performance report | Summary | Detailed | Detailed | Advanced |
| Dedicated account manager | ||||
Billing & plan questions
Can I cancel anytime?+
Yes. Plans renew automatically, and you can cancel or change plans at any time from your billing portal. You keep paid features until the end of the period you've paid for.
Are prices in Canadian dollars?+
Yes — all prices are in CAD. Applicable GST/HST/QST is added at checkout based on your billing address.
How does sponsored placement work?+
Premium lawyers appear in the labelled Sponsored section at the top of searches and pages for their city and practice areas. Elite lawyers are also sponsored on province-wide pages and the homepage. Up to three sponsors show at a time, rotating hourly with Elite weighted 2×.
Does a profile help my own website's SEO?+
Paid profiles include a do-follow link to your website from a relevant, topical legal directory page, plus full structured data (Attorney / LegalService schema) so search engines understand your practice, location and reviews.
Is advertising on a directory allowed by my law society?+
Canadian law societies permit lawyer marketing that is accurate, verifiable and not misleading. We label paid placements as Sponsored and never describe lawyers as “specialists” unless certified. You remain responsible for the accuracy of your profile.
Do you charge per lead?+
Never. Every inquiry, call and click is included in your flat subscription.