Is the listing really free?

Yes. A Basic listing for a lawyer or a whole firm is free with no time limit and no credit card. Paid plans add a fuller profile, a client inquiry form, analytics and placement options, but you never need one to be listed, claimed, verified or considered for the LawyersList Top 5.

Our firm is already on LawyersList. Who created it?

We build starter listings from information firms publish on their own websites so the public can find every practice. Unclaimed listings are labelled as such. Claim yours to correct anything, add lawyers and control what's shown.

Can our marketing agency manage the listing?

Yes. An agency can manage a firm's listing once someone at the firm authorizes it from an address on the firm's own domain. That keeps listings in the firm's control while letting your agency keep citations accurate.

Do free listings link to our website?

Yes. Free listings include your website link (nofollow) tagged with UTM parameters so you can see the traffic in your analytics. Paid plans make it a do-follow link.

How do I keep our details consistent with Google?

Use the exact firm name, street address and main phone number from your Google Business Profile, list each office separately, and update LawyersList whenever you move or change numbers. You can also link your Google Business Profile on any plan.

Free listing

List your law firm free. Get your details right everywhere clients look.

LawyersList already lists 1,740 lawyers and 428 firms across all 13 provinces and territories. Claim or create your listing in minutes: accurate name, address and phone, every office and lawyer, practice areas, languages and a tracked link to your website.

Find and claim your firm Create a new listing

Solo lawyer? Search your name to claim your profile.

Why firms and their agencies list here

Consistent citations

Search engines compare your firm's name, address and phone number across the web. Matching details on reputable directories support your Google Business Profile and local rankings.

Found by AI assistants

ChatGPT, Copilot, Perplexity and Google's AI answers recommend firms whose details are consistent and corroborated by third-party sources. Every LawyersList profile is published with structured data those systems read.

Where clients compare

Your profile appears on the province, city and practice-area pages people use to shortlist lawyers, like "family lawyers in Calgary" or "real estate lawyers in Halifax".

Referral traffic you can measure

Every link to your website carries UTM tags (utm_source=lawyerslist.ca), so visits from LawyersList show up clearly in your own Google Analytics.

Included free

Everything a complete citation needs

Listed in province, city & practice-area pages
Office phone, email, fax & address
Firm logo & social media links
Languages spoken by you & your firm
Website link (nofollow)
Embeddable website badge
Verified badge (after verification)
Up to 2 practice areas
280-character summary
Monthly performance summary by email

Want more? Paid plans add photos, a full bio, a do-follow link, a client inquiry form and analytics. Compare plans or see firm pricing.

How it works

Live in four steps

01
Find your firm
Many Canadian firms are already listed from their public website. Search for yours first so you don't create a duplicate.
02
Claim it
We email a code to an address on your firm's own domain. Matching domain? You're in straight away. Otherwise our team reviews the claim.
03
Correct and complete it
Fix your name, offices, phones and practice areas, add every lawyer, and set languages and social links.
04
Get verified
Add our badge to your website and we'll verify the listing. Verified, claimed firms are eligible for the LawyersList Top 5 awards.

One page for the whole firm

Every office with its own phones and emails, linked to each lawyer's profile.

Agency friendly

Agencies can manage a client firm's listing once someone at the firm authorizes it from a firm email address.

Website badge

A free badge for your site that links to your profile and shows your Verified status.

Questions

Agencies listing several firms can email hello@lawyerslist.ca.

Listings are marketing under law society rules: keep descriptions accurate and avoid “specialist” unless certified. Read the rules.

Is the listing really free?: Yes. A Basic listing for a lawyer or a whole firm is free with no time limit and no credit card. Paid plans add a fuller profile, a client inquiry form, analytics and placement options, but you never need one to be listed, claimed, verified or considered for the LawyersList Top 5.
Our firm is already on LawyersList. Who created it?: We build starter listings from information firms publish on their own websites so the public can find every practice. Unclaimed listings are labelled as such. Claim yours to correct anything, add lawyers and control what's shown.
Can our marketing agency manage the listing?: Yes. An agency can manage a firm's listing once someone at the firm authorizes it from an address on the firm's own domain. That keeps listings in the firm's control while letting your agency keep citations accurate.
Do free listings link to our website?: Yes. Free listings include your website link (nofollow) tagged with UTM parameters so you can see the traffic in your analytics. Paid plans make it a do-follow link.
How do I keep our details consistent with Google?: Use the exact firm name, street address and main phone number from your Google Business Profile, list each office separately, and update LawyersList whenever you move or change numbers. You can also link your Google Business Profile on any plan.